This year is the 50th anniversary since Mazda introduced at the Tokyo Motor Show the first rotary engine car in mass production would last four years later, in 1967.
This car is the mazda cosmo sport, let’s step back a bit in time, to see how they lived the situation at the time:
To respond to the coming liberalization of automobile import, Japanese carmakers displayed an array of new cars,” newspapers reported in regard to the Tenth Motor Show. As part of the 10th anniversary program, the admission fee for the first day of the show was set at 500 yen (100 yen fee plus 400 yen donation for the Community Chest Center).
From this year’s show, two halls were provided for passenger car exhibits to help passenger cars become the stars of the motor show. A test driving course was created in the south of the exhibition area, which became very popular among visitors. This suggested that the show should include “an experience-oriented event.” Many cars designed by foreign car designers were also displayed at the show. Notably, Toyo Kogyo (former Mazda Motor Corp.) unveiled its rotary engine series, which the company reportedly had a hard time to develop. The company’s advanced sports car fitted with the rotary engine was finally on the stage.
Mazda President Arrives in a mystery Car (1963) . At the 1963 Tokyo Motor Show, Mazda (then Toyo Kogyo) debuted its rotary engine. But it created an even bigger sensation when President Tsuneji Matsuda arrived in a car that nobody had seen before
. That car was the Cosmo Sport. It was not officially launched until the following year, again at the Tokyo Motor Show, and as you can see from the photo, it was literally the center of attention. The Cosmo Sport went on sale in May 1967; the first rotary engine-powered vehicle in the world.
The ‘60s saw the Tokyo Motor Show transformed from a rather staid event displaying mainly commercial vehicles to a flamboyant motor show featuring sports cars and concept cars.